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Strategy & Market Access
Sharpen business models, open markets, build access. We combine product strategy with adtech, retail media, and international expansion – with real contacts across EU and GCC, not just concepts.
Digital Agency Berlin · since 2011
Digital Products, Platforms & App Development
We design, build, and launch digital products – from platform architecture to international expansion.
100+ delivered projects
App DevelopmentPlatform ArchitectureAI & Data ArchitectureMobility & NavigationGovTech & Municipal Platforms
Identification
Who we work for.
We work with companies facing real digital challenges.
App idea or app project.
You need a native or cross-platform app – and a partner who also builds the system behind it.
Stuck in legacy systems.
Proprietary software is slowing you down – and no one knows the way out.
Tools without architecture.
Fragmented point solutions – missing the system that connects them.
Expansion into new markets.
Your product is established – now it's time for new markets, especially EU ↔︎ GCC. That requires access, structure, and the right partners on the ground.
Product becomes platform.
The idea works. Now it needs the architecture to scale.
If any of these describes your situation — let's talk.
Services
What we recommend, we also build.
Transformation is not a workshop result. It's an ongoing process of strategy, architecture and execution – built on 13 years of app and platform development.
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Platform & System Architecture
APIs, data models, cloud infrastructure, system integration. The foundation on which everything stands.
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Digital Product Development
From idea to running system. Mobile & web platforms, SaaS products, white-label — agile, end-to-end.
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App & Backend Development
Over 100 published apps, dozens of backend systems, 13 years of experience. iOS, Android, Kotlin Multiplatform, React Native, Flutter – with scalable cloud backend. From first line of code to release.
05 Not hype. Utility.
AI Integration & Data Architecture
Deploy AI where it actually improves business processes – grounded in first-party data strategies. Document analysis, workflow automation, intelligent assistants, and the data architecture behind them.
View servicesHow we work
Strategy and execution. One team.
Three steps, one team. From first conversation to a running system – no handoff between strategy and execution.
Analysis, Architecture & Creation
We understand your business, design the system architecture, and develop the creative direction. Strategy, technology, and brand are thought together – not in sequence.
Build & Operate
We develop, launch, and operate. With our own team, no handover losses between strategy and code. Monitoring, updates, evolution included.
Market Entry & Growth
We launch the product – and take it where it grows. Launch strategy, access to markets and partners, internationalization. So the system becomes a scaling business.
What is designed can be built. What is built is made to scale.
References
Selected work.
A selection from over 100 delivered projects.
Article
All Insights → 
Digitale Produkte » Read more
Technology Partners for Digital Products: What It Means – and What It Doesn't
Why startups and companies need a strategic technology partner – and how to tell whether you've found the right one.
Team
The people behind apprime.
We're a team that brings two worlds together in one company: technology and markets. Andreas Euler has been designing and delivering digital products and platforms since 2011. Danuta Florczyk contributes 20 years of e-commerce, adtech, and international market access. Thomas Hauschild leads architecture and engineering. Together we cover what companies actually need today – from first prototype to scaling business in new markets.
Andreas Euler
CEO & Founder
Designing and delivering digital products and platform architecture since 2011 – across health, mobility, fintech, and research.
Learn more →
Danuta Florczyk
Managing Partner
20 years across e-commerce, adtech and platform business – focused on market access EU ↔︎ GCC.
Learn more →
Thomas Hauschild
CTO
Leads architecture and engineering across mobile applications, backend systems, and cloud infrastructure.
Meet the entire team.
About us →Beyond strategic consulting and implementation, apprime develops its own digital products — platforms that scale, with license models and real market potential.
View products →Contact
Let's get started.
Facing a digital challenge? We'll analyze your situation — and show you how we can solve it together.