Premium Group App — Digital Tradeshow Experience
Tradeshow app for Premium Group — how we digitally transformed the tradeshow experience.
apprime Team ·
Premium Group is one of the most important organizers in the fashion and lifestyle sector. We developed a digital companion for their tradeshows.
The Challenge
Trade fairs thrive on personal encounters — but the organization behind them is often analog. Floor plans as PDFs, exhibitor lists on paper, no easy way to find contacts again.
Our Solution
Interactive floor plan with real-time navigation, personal tradeshow program with favorites, exhibitor matching, and digital business card exchange for sustainable networking.
Result
The app was used at multiple international tradeshows. Digital networking increased by over 40%.
Tradeshow AppPremium GroupEvent Tech